My girl is a lab mix, and her ears bug her sometimes. I got some medicine from the vet, but she acted like I was killing her when I used it! I think it stung, or something. This stuff makes her smell good, she doesn’t seem to mind me spraying it in her ears, and it really helps soothe the itchiness! She stops shaking her head instantly, as soon as I apply it. And....it’s natural, which is the biggest plus for me. Oh, and it’s from Montana, just like I am, so that was also a big reason for giving it a whirl. So glad I did! Thanks guys! And my baby bird dog, Mina, thanks you too! :)